Brand Identity
The visible elements of a brand, such as color, design, and logo, that identify and distinguish the brand in consumers' minds.
8 topics found for
“cohesive brand presence”
Parent Brand
The main brand in a brand architecture that houses sub-brands or extensions.
Brand Canon
The established set of core values, stories, and attributes that define a brand's identity and guide its communications.
Brand Assets
The visual, auditory, and other sensory elements that represent a brand, such as logos, colors, and jingles.
Visual Identity
The visual elements of a brand, such as color, design, and logo, that communicate the brand to consumers.
Brand Signature
A unique element or feature that consistently represents a brand, such as a specific font, color, or sound.
Design Audit
A comprehensive review of a brand's design assets and practices to ensure consistency and effectiveness.
Theming
The process of applying a consistent style, motif, or brand identity across a piece of work, design, or user experience to create coherence and enhance the overall aesthetic.