Branded House
A brand architecture strategy where all products share a common brand name and identity.
8 topics found for
“cohesive brand image”
Brand Alignment
The practice of ensuring that all brand activities and communications are consistent with the brand's values, mission, and identity.
On-Brand
Actions, messages, or visuals that are consistent with the established brand identity and values.
Brand Book
A document that outlines the guidelines for how a brand should be presented, including visual identity, messaging, and tone.
Off-Brand
Actions, messages, or visuals that do not align with the established brand identity and values.
Brand Guidelines
A set of rules and standards that define how a brand should be represented across all media and platforms.
Rebrand
The process of changing the corporate image of an organization, including its name, logo, visual identity, and messaging, to better align with its strategic goals.
Iconography
The visual images, symbols, or modes of representation collectively associated with a subject, often used in design to communicate ideas quickly and effectively.