Off-Brand
Actions, messages, or visuals that do not align with the established brand identity and values.
Actions, messages, or visuals that do not align with the established brand identity and values.
A set of rules and standards that define how a brand should be represented across all media and platforms.
A brand that is part of a larger brand family, often having its own distinct identity while being related to the parent brand.
A visual exercise that helps product teams understand and prioritize features by organizing user stories into a cohesive narrative that aligns with user journeys and goals.
Large-Scale Scrum (LeSS) is a framework for scaling agile product development to multiple teams working on a single product.