Executive Function
A set of cognitive processes that include working memory, flexible thinking, and self-control, crucial for planning, decision-making, and behavior regulation.
A set of cognitive processes that include working memory, flexible thinking, and self-control, crucial for planning, decision-making, and behavior regulation.
The application of neuroscience principles to design, aiming to create more effective and engaging user experiences based on how the brain processes information.
The experience of noticing something for the first time and then frequently encountering it shortly after, also known as frequency illusion.
A type of sensory memory that briefly holds visual information for a fraction of a second.
A cognitive process where ideas are brought together to find a single, best solution to a problem.
A cognitive process that groups information into manageable units, making it easier to remember and process.
A concept that humans make decisions within the limits of their knowledge, cognitive capacity, and available time, leading to satisficing rather than optimal solutions.
The tendency to believe that large or significant events must have large or significant causes.
A decision-making rule where individuals choose the option with the highest perceived value based on the first good reason that comes to mind, ignoring other information.