Contrast Effect
The enhancement or diminishment of perception, cognition, or related performance as a result of exposure to a stimulus of greater or lesser value in the same dimension.
The enhancement or diminishment of perception, cognition, or related performance as a result of exposure to a stimulus of greater or lesser value in the same dimension.
The tendency to recall past behavior in a way that aligns with current beliefs and attitudes.
A mode of thinking, derived from Dual Process Theory, that is slow, deliberate, and analytical, requiring more cognitive effort and conscious reasoning.
A cognitive bias where users believe they have explored all available content, even when more is present.
Also known as Self Relevance Effect, the tendency for individuals to better remember information that is personally relevant or related to themselves.
A psychological phenomenon where repeated exposure to a stimulus leads to an increased preference for it.
The tendency for people's perception to be affected by their recurring thoughts at the time.
A cognitive bias where people attribute greater value to outcomes that required significant effort to achieve.
A cognitive bias where the pain of losing is psychologically more powerful than the pleasure of gaining.