Information Foraging
The theory that users search for information in a manner similar to animals foraging for food, aiming to maximize value while minimizing effort.
140 topics found for
“cognitive engagement”
Overchoice
The phenomenon where having too many options leads to decision-making paralysis and decreased satisfaction.
Ego Depletion
The idea that self-control or willpower draws upon a limited pool of mental resources that can be used up.
Information Scent
The cues and hints that users follow to find information online, based on perceived relevance and usefulness.
Think-Aloud Protocol
A usability testing method where participants verbalize their thoughts while interacting with a product.
Cognitive Ease
The tendency for people to prefer things that are easy to think about and understand.
Persuasion Architecture
A strategic framework that designs user experiences to guide behavior and decisions towards desired outcomes.
Visual Fluency
The ease with which visual information can be processed and understood by the viewer.
Automaticity
The ability to perform actions or behaviors automatically due to learning, repetition, and practice.