Choice-Supportive Bias
The tendency to attribute positive qualities to one's own choices and downplay the negatives, enhancing post-decision satisfaction.
The tendency to attribute positive qualities to one's own choices and downplay the negatives, enhancing post-decision satisfaction.
The process of creating an early model of a product to test and validate ideas, features, and design choices before full-scale production.
A principle that states the time it takes to make a decision increases with the number and complexity of choices available.
A strategic approach where multiple potential solutions are tested to identify the most promising one.