Decision Theory
The study of how individuals make choices among alternatives and the principles that guide these choices.
26 topics found for
“choice principles”
Paradox of Choice
The phenomenon where having too many options leads to anxiety and difficulty making a decision, reducing overall satisfaction.
Principle of Choices
The Principle of Choices is an information architecture guideline that emphasizes providing users with meaningful options to navigate and interact with a system.
Hick’s Law
A principle that states the time it takes to make a decision increases with the number and complexity of choices available.
Relativity
A principle often used in behavioral economics that suggests people evaluate options based on relative comparisons rather than absolute values.
Proximity
A Gestalt principle that states objects that are close to each other tend to be perceived as a group.
Smart Defaults
Pre-set options in a system that are designed to benefit users by simplifying decisions and guiding them towards the best choices.
Goldilocks Effect
The psychological phenomenon where people prefer options that are not too extreme, but just right.
Decision Architecture
The design of environments in which people make decisions, influencing their choices and behaviors.