Descriptive Analytics
The interpretation of historical data to identify trends and patterns.
The interpretation of historical data to identify trends and patterns.
The practice of measuring and analyzing data about digital product adoption, usage, and performance to inform business decisions.
The study of complex systems and how interactions within these systems give rise to collective behaviors.
The area within a market where unmet needs or problems present potential for new products or services.
The percentage of customers who stop using a product or service during a specific time period.
The practice of identifying and analyzing search terms that users enter into search engines, used to inform content strategy and SEO.
Emerging patterns and movements in design that gain popularity and influence on a global scale.
A metric that predicts how well a website will rank on search engine result pages (SERPs), based on factors like backlink quality and quantity.
A philosophical approach to culture and literature that seeks to confront the social, historical, and ideological forces and structures that produce and constrain it.