Incumbent
An established company or market leader that holds a significant market share and has a strong presence in the industry.
66 topics found for
“change analysis”
Brand Audit
A thorough examination of a brand's current position in the market and its effectiveness in reaching its goals.
Logistic Regression
A statistical method used to predict a binary outcome based on prior observations, modeling the probability of an event as a function of independent variables.
BeSci
Behavioral Science (BeSci) is the study of human behavior through systematic analysis and investigation.
Benchmarking
The practice of comparing performance metrics to industry bests or best practices from other companies.
Behaviorism
A theoretical approach that focuses on observable behaviors and dismisses internal processes, emphasizing the role of environmental factors in shaping behavior.
Scenario Mapping
A method used to create detailed narratives of potential future events to explore and understand possible outcomes and inform decision-making.
Descriptive Analytics
The interpretation of historical data to identify trends and patterns.
Data Analytics
The practice of measuring and analyzing data about digital product adoption, usage, and performance to inform business decisions.