Campaign Management
The process of planning, executing, tracking, and analyzing marketing campaigns.
6 topics found for
“campaign planning”
Product Launch
The introduction of a new product to the market, involving planning, marketing, and distribution efforts to maximize its initial impact.
Lead Qualification
The process of evaluating and categorizing potential customers based on their likelihood to purchase.
Discounted Utility
A concept in behavioral economics that describes how future benefits are perceived as less valuable than immediate ones.
Demographic
Statistical data relating to a particular population and groups within it.
MoT
Moment of Truth (MoT) refers to any instance where a customer interacts with a brand, product, or service in a way that leaves a significant impression.