ROAS
Return on Advertising Spend (ROAS) measures the revenue generated for every dollar spent on advertising.
12 topics found for
“campaign assessment”
Open Rate
The percentage of email recipients who open a given email.
Lead Qualification
The process of evaluating and categorizing potential customers based on their likelihood to purchase.
CTR
Click-Through Rate (CTR) measures the percentage of users who click on a specific link out of the total users who view a page, email, or advertisement.
Category Size Bias
A cognitive bias where people judge the likelihood of an event based on the size of its category rather than its actual probability.
ROI
Return on Investment (ROI) is a performance measure used to evaluate the efficiency or profitability of an investment or compare the efficiency of different investments.
Lead Conversion Rate
The percentage of leads that convert into customers.
Brand Recall
The ability of consumers to remember a brand when prompted by a product category.
Test Marketing
A marketing strategy that involves releasing a product to a limited audience to evaluate its market performance before a full-scale launch.