4 P’S Marketing Mix
The four key elements of marketing: Product, Price, Place, and Promotion, used to develop marketing strategies.
352 topics found for
“business strategy”
Blue Ocean
A market space that is unexplored and uncontested, where companies can create new demand and capture significant market share without much competition.
Lead Product Manager
A senior role responsible for guiding the product management team and overseeing the development and strategy of products.
Lead Generation
The process of attracting and converting strangers and prospects into someone who has indicated interest in your company's product or service.
ERP
Enterprise Resource Planning (ERP) are integrated software systems that manage business processes across various departments, such as finance, HR, and supply chain.
ARPA
Average Revenue Per Account (ARPA) is a metric used to measure the average revenue generated per user or account.
Masterbrand
The primary brand in a brand architecture that serves as the foundation for all sub-brands and extensions.
Digital Transformation
The integration of digital technology into all areas of a business, fundamentally changing how it operates and delivers value to customers.
SWOT Analysis
Strengths, Weaknesses, Opportunities, and Threats (SWOT) is a strategic planning tool that is applied to a business or project.