Competitive Intelligence
The process of gathering and analyzing information about competitors to inform business strategy and decision-making.
The process of gathering and analyzing information about competitors to inform business strategy and decision-making.
Detailed descriptions of a product's features, functionality, and technical requirements, used to guide development and ensure all stakeholders are aligned.
Metrics that may look impressive but do not provide meaningful insights into the success or performance of a product or business, such as total page views or social media likes.
Strengths, Weaknesses, Opportunities, and Threats (SWOT) is a strategic planning tool that is applied to a business or project.
The financial performance of a product, measured by its ability to generate revenue and profit relative to its costs and expenses.
A strategic planning tool that focuses on outcomes and objectives rather than specific features, allowing for flexibility in achieving goals.
Data points that represent an individual's, team's, or company's performance in the sales process.
A professional responsible for overseeing the planning and execution of a product launch, ensuring alignment with strategic goals and successful market entry.
A visual exercise that helps product teams understand and prioritize features by organizing user stories into a cohesive narrative that aligns with user journeys and goals.