Strategic Differentiation
The process of distinguishing a product or service from its competitors in a way that is meaningful to the target market.
36 topics found for
“business differentiation”
Value Innovation
The simultaneous pursuit of differentiation and low cost, creating a leap in value for both the company and its customers, often associated with Blue Ocean Strategy.
White Label
A product or service produced by one company that other companies rebrand to make it appear as if they had made it.
Distinctive Competence
A unique capability that sets an organization apart from its competitors, providing a competitive advantage.
Competitive Differentiator
A unique attribute, feature, or capability of a product, service, or brand that sets it apart from competitors in the market.
NPS
Net Promoter Score (NPS) is a metric used to measure customer loyalty and satisfaction based on their likelihood to recommend a product or service to others.
Product Positioning
The process of defining how a product is perceived in the minds of consumers, relative to competing products, to create a unique market identity.
Opportunity Space
The area within a market where unmet needs or problems present potential for new products or services.
Blue Ocean
A market space that is unexplored and uncontested, where companies can create new demand and capture significant market share without much competition.