Top-Down Product Strategy
A strategic approach where decisions and direction are set by top-level management and flow down through the organization, often aligned with overarching business goals.
A strategic approach where decisions and direction are set by top-level management and flow down through the organization, often aligned with overarching business goals.
Product Strategy is a framework that outlines how a product will achieve its business goals and satisfy customer needs.
The established set of core values, stories, and attributes that define a brand's identity and guide its communications.
Organizational Change Management (OCM) is the process of managing the people side of change to achieve desired business outcomes.
The practice of dividing a customer base into distinct groups based on common characteristics.
The abilities and knowledge required to effectively plan, execute, and close projects, including leadership, communication, time management, and risk management.
Behavior-Driven Development (BDD) is a software development approach where applications are specified and designed by describing their behavior.
Application Programming Interface (API) is a set of tools and protocols that allow different software applications to communicate and interact with each other.
The practice of promoting and defending the value of design within an organization or community.