Value Proposition
A statement that explains the unique value a product or service provides to its customers, differentiating it from competitors.
A statement that explains the unique value a product or service provides to its customers, differentiating it from competitors.
Dynamic Systems Development Method (DSDM) is an agile project delivery framework focused on delivering business value early and continuously.
Balanced Scorecard (BSC) is a strategic planning and management system used to align business activities to the vision and strategy of the organization.
Information Visualization (InfoVis) is the study and practice of visual representations of abstract data to reinforce human cognition.
The process of collecting and documenting the needs and expectations of stakeholders for a new or modified product or system.
The process of changing the corporate image of an organization, including its name, logo, visual identity, and messaging, to better align with its strategic goals.
The practice of ensuring that all brand activities and communications are consistent with the brand's values, mission, and identity.
Software that acts as an intermediary between different systems or applications, enabling them to communicate and function together.
A high-level description of a system's structure and interactions, focusing on its market-facing aspects rather than technical details.