Reciprocal Altruism
A behavior in which an individual provides a benefit to another with the expectation that the favor will be returned in the future, fostering mutual cooperation and long-term relationships.
72 topics found for
“business branding”
Last Touch
The final interaction a customer has with a brand before making a purchase.
Customer Journey
The complete set of experiences that customers go through when interacting with a company, from initial contact to post-purchase.
UX
User Experience (UX) refers to the overall experience of a person using a product, system, or service, encompassing all aspects of the end-user's interaction.
Recognition Heuristic
A cognitive shortcut that relies on the recognition of one option over another to make a decision, often used when individuals have limited information.
Product Development
Product Development is the process of bringing a new product to market or improving an existing one.
Marketing Canon
A set of fundamental principles and guidelines that inform and shape marketing practices.
Engagement Score
A metric used to rank leads based on their engagement with a brand, indicating their readiness to purchase.
Design Principles
Fundamental guidelines that inform and shape the design process, ensuring consistency, usability, and effectiveness in product creation.