ToFu
Top of Funnel (ToFu) is the initial stage in the sales funnel where potential customers become aware of a product or service.
72 topics found for
“business branding”
Product Positioning
The process of defining how a product is perceived in the minds of consumers, relative to competing products, to create a unique market identity.
Product Differentiation
The process of distinguishing a product from its competitors through unique features, benefits, or branding to attract and retain customers.
KYC
Know Your Customer (KYC) is a process used by businesses to verify the identity of their clients and assess potential risks of illegal intentions for the business relationship.
Cohesive Experience
A user experience that feels consistent and unified across different elements and touchpoints.
Reciprocity
A social norm of responding to a positive action with another positive action, fostering mutual benefit and cooperation.
Omnichannel
A seamless and integrated customer experience across multiple channels, such as online, mobile, and in-store.
Niche Market
A small, specialized market segment focused on a particular product or service, often characterized by a unique demand.
Social Selling
The use of social media platforms to connect with prospects, build relationships, and ultimately drive sales.