ATL
Above the Line (ATL) refers to marketing activities carried out at a macro level to reach a large audience through mass media such as TV, radio, and print ads.
72 topics found for
“business branding”
B2C
Business-to-Consumer (B2C), a business model where products or services are sold directly to individual consumers.
Competitive Differentiator
A unique attribute, feature, or capability of a product, service, or brand that sets it apart from competitors in the market.
Design Maturity
The level of sophistication and integration of design practices within an organization's processes and culture.
Advocacy Marketing
A marketing strategy that leverages satisfied customers to promote products through word-of-mouth and personal endorsements.
Demand Generation
The process of creating awareness and demand for a product or service through marketing activities.
Customer Delight
The process of exceeding customer expectations to create a positive emotional reaction.
CX
Customer Experience (CX) is the overall perception and feeling a customer has when interacting with a company, its products, or services.
CSM
CSM (Customer Success Management) is a business methodology focused on ensuring customers achieve their desired outcomes while using a product or service.