Brand Equity
The value a brand adds to a product or service beyond the functional benefits, encompassing factors like brand awareness, perceived quality, and customer loyalty.
72 topics found for
“business branding”
Brand Extension
The practice of using an established brand name to introduce new products or services.
Brand Loyalty
The tendency of consumers to continuously purchase the same brand's products over time.
Visual Identity
The visual elements of a brand, such as color, design, and logo, that communicate the brand to consumers.
Trademark
A symbol, word, or words legally registered or established by use as representing a company or product.
Brand Alignment
The practice of ensuring that all brand activities and communications are consistent with the brand's values, mission, and identity.
House of Brands
A brand architecture strategy where multiple distinct brands are managed under a single parent company.
Brand Image
The perception of a brand in the minds of consumers, shaped by interactions and experiences with the brand.
Brand Positioning
The strategy of placing a brand in the market to occupy a distinct and valued place in the minds of the target audience.