Parent Brand
The main brand in a brand architecture that houses sub-brands or extensions.
72 topics found for
“business branding”
Brand Canon
The established set of core values, stories, and attributes that define a brand's identity and guide its communications.
Brand Management
The process of developing and maintaining a brand to ensure it meets business goals and customer expectations.
Brand Strategy
A long-term plan for the development and management of a brand to achieve specific goals.
Masterbrand
The primary brand in a brand architecture that serves as the foundation for all sub-brands and extensions.
Sub-Brand
A brand that is part of a larger brand family, often having its own distinct identity while being related to the parent brand.
Brand Book
A document that outlines the guidelines for how a brand should be presented, including visual identity, messaging, and tone.
Brand Audit
A thorough examination of a brand's current position in the market and its effectiveness in reaching its goals.
Brand Gap
The difference between a brand's desired perception and the actual perception held by consumers.