Brand Story
The narrative that communicates the history, mission, and values of a brand, creating an emotional connection with the audience.
43 topics found for
“brand value”
Brand Values
The core principles and beliefs that guide a brand's actions and decisions.
Visual Identity
The visual elements of a brand, such as color, design, and logo, that communicate the brand to consumers.
Wordmark
A distinct text-only typographic treatment of a brand name used as a logo.
Brand Alignment
The practice of ensuring that all brand activities and communications are consistent with the brand's values, mission, and identity.
Co-Branding
A marketing strategy where two brands collaborate to create a product or service that leverages the strengths of both.
House of Brands
A brand architecture strategy where multiple distinct brands are managed under a single parent company.
Brand Loyalty
The tendency of consumers to continuously purchase the same brand's products over time.
Brand Positioning
The strategy of placing a brand in the market to occupy a distinct and valued place in the minds of the target audience.