Brand Architecture
The structure of brands within an organization, defining the relationships between parent brands, sub-brands, and other brand entities.
39 topics found for
“brand trust”
Branded House
A brand architecture strategy where all products share a common brand name and identity.
Endorsed Brand
A brand that is supported by a stronger brand, typically a parent brand, which lends its credibility.
On-Brand
Actions, messages, or visuals that are consistent with the established brand identity and values.
Brand Alignment
The practice of ensuring that all brand activities and communications are consistent with the brand's values, mission, and identity.
Off-Brand
Actions, messages, or visuals that do not align with the established brand identity and values.
Brand Book
A document that outlines the guidelines for how a brand should be presented, including visual identity, messaging, and tone.
Brand Gap
The difference between a brand's desired perception and the actual perception held by consumers.
Brand Guidelines
A set of rules and standards that define how a brand should be represented across all media and platforms.