Brand Book
A document that outlines the guidelines for how a brand should be presented, including visual identity, messaging, and tone.
4 topics found for
“brand tone”
Brand Voice
The distinct personality and style of a brand as expressed through its communication channels.
Voice and Tone
The style and attitude of the communication in a product, reflecting the brand's personality and affecting how messages are perceived by users.
First Touch
The initial interaction a customer has with a brand.