Mindshare
The level of awareness or popularity a product or brand has among consumers.
45 topics found for
“brand sustainability”
MoT
Moment of Truth (MoT) refers to any instance where a customer interacts with a brand, product, or service in a way that leaves a significant impression.
CEM
Customer Experience Management (CEM) is the process of managing and improving the interactions and experiences customers have with a brand across all touchpoints.
Positioning Statement
A brief description of how a product, service, or brand meets the needs of its target audience and stands out from competitors.
Competitive Differentiator
A unique attribute, feature, or capability of a product, service, or brand that sets it apart from competitors in the market.
Advocacy Marketing
A marketing strategy that leverages satisfied customers to promote products through word-of-mouth and personal endorsements.
Customer Loyalty
The likelihood that a customer will continue to buy from a particular company or brand over time.
First Mover Advantage
The competitive advantage gained by the initial significant occupant of a market segment, which can lead to brand recognition and customer loyalty.
Demand Generation
The process of creating awareness and demand for a product or service through marketing activities.