Brand Alignment
The practice of ensuring that all brand activities and communications are consistent with the brand's values, mission, and identity.
45 topics found for
“brand sustainability”
House of Brands
A brand architecture strategy where multiple distinct brands are managed under a single parent company.
Brand Loyalty
The tendency of consumers to continuously purchase the same brand's products over time.
Brand Positioning
The strategy of placing a brand in the market to occupy a distinct and valued place in the minds of the target audience.
Trademark
A symbol, word, or words legally registered or established by use as representing a company or product.
Environmental Branding
The use of physical space to convey brand identity and values through design elements like signage, architecture, and interior design.
Brand Recognition
The extent to which consumers can identify a brand by its attributes such as logo, tagline, or packaging.
Brand Touchpoint
Any interaction or communication between a brand and its audience.
Brand Awareness
The extent to which consumers are familiar with a brand and can recognize it.