Parent Brand
The main brand in a brand architecture that houses sub-brands or extensions.
45 topics found for
“brand sustainability”
Brand Attributes
The characteristics and qualities that define a brand and distinguish it from competitors.
Brand Archetypes
The use of universal character types and personalities to define and communicate a brand's identity.
Brand Management
The process of developing and maintaining a brand to ensure it meets business goals and customer expectations.
Brand Personality
The set of human characteristics associated with a brand, which shape how consumers perceive it.
Brand Extension
The practice of using an established brand name to introduce new products or services.
Brand Equity
The value a brand adds to a product or service beyond the functional benefits, encompassing factors like brand awareness, perceived quality, and customer loyalty.
Brand Story
The narrative that communicates the history, mission, and values of a brand, creating an emotional connection with the audience.
Brand Strategy
A long-term plan for the development and management of a brand to achieve specific goals.