Parent Brand
The main brand in a brand architecture that houses sub-brands or extensions.
7 topics found for
“brand strength”
Endorsed Brand
A brand that is supported by a stronger brand, typically a parent brand, which lends its credibility.
Brand Audit
A thorough examination of a brand's current position in the market and its effectiveness in reaching its goals.
Brand Equity
The value a brand adds to a product or service beyond the functional benefits, encompassing factors like brand awareness, perceived quality, and customer loyalty.
Brand Recall
The ability of consumers to remember a brand when prompted by a product category.
Co-Branding
A marketing strategy where two brands collaborate to create a product or service that leverages the strengths of both.
Multichannel Marketing
A marketing strategy that uses multiple channels to reach and engage customers, such as email, social media, and websites.