Brand Canon
The established set of core values, stories, and attributes that define a brand's identity and guide its communications.
The established set of core values, stories, and attributes that define a brand's identity and guide its communications.
The use of universal character types and personalities to define and communicate a brand's identity.
The narrative that communicates the history, mission, and values of a brand, creating an emotional connection with the audience.
The set of human characteristics associated with a brand, which shape how consumers perceive it.
A marketing concept that describes brands that inspire loyalty beyond reason, creating an emotional connection with consumers.
Universal, symbolic patterns and images that derive from the collective unconscious, used in design to create meaningful and resonant experiences.
The practice of using narrative to communicate information, ideas, or experiences in a compelling and engaging way, often used in marketing and design.