Parent Brand
The main brand in a brand architecture that houses sub-brands or extensions.
17 topics found for
“brand reputation”
Endorsed Brand
A brand that is supported by a stronger brand, typically a parent brand, which lends its credibility.
Sub-Brand
A brand that is part of a larger brand family, often having its own distinct identity while being related to the parent brand.
Brand Image
The perception of a brand in the minds of consumers, shaped by interactions and experiences with the brand.
Brand Promise
The commitment a brand makes to its customers about the quality and experience they can expect.
Customer Delight
The process of exceeding customer expectations to create a positive emotional reaction.
CX
Customer Experience (CX) is the overall perception and feeling a customer has when interacting with a company, its products, or services.
Trick Cancellation
A dark pattern where the cancellation process is intentionally complicated to discourage users from canceling.
Color Accessibility
Ensuring that color choices in design are inclusive and usable by people with color vision deficiencies.