Brand Architecture
The structure of brands within an organization, defining the relationships between parent brands, sub-brands, and other brand entities.
36 topics found for
“brand relationship”
Sub-Brand
A brand that is part of a larger brand family, often having its own distinct identity while being related to the parent brand.
Brand Personality
The set of human characteristics associated with a brand, which shape how consumers perceive it.
Brand Experience
The totality of all interactions a customer has with a brand, shaping their overall perception and relationship with the brand.
Endorsed Brand
A brand that is supported by a stronger brand, typically a parent brand, which lends its credibility.
Brand Story
The narrative that communicates the history, mission, and values of a brand, creating an emotional connection with the audience.
Brand Equity
The value a brand adds to a product or service beyond the functional benefits, encompassing factors like brand awareness, perceived quality, and customer loyalty.
Brand Image
The perception of a brand in the minds of consumers, shaped by interactions and experiences with the brand.
Brand Loyalty
The tendency of consumers to continuously purchase the same brand's products over time.