Branded House
A brand architecture strategy where all products share a common brand name and identity.
40 topics found for
“brand recognition”
Brand Architecture
The structure of brands within an organization, defining the relationships between parent brands, sub-brands, and other brand entities.
Parent Brand
The main brand in a brand architecture that houses sub-brands or extensions.
Brand Initialism
An abbreviation formed from the initial letters of a brand's name, used as a logo or branding element.
Brand Mark
A symbol, logo, or trademark used to identify a brand.
Brand Assets
The visual, auditory, and other sensory elements that represent a brand, such as logos, colors, and jingles.
Brand Identity
The visible elements of a brand, such as color, design, and logo, that identify and distinguish the brand in consumers' minds.
Masterbrand
The primary brand in a brand architecture that serves as the foundation for all sub-brands and extensions.
Visual Identity
The visual elements of a brand, such as color, design, and logo, that communicate the brand to consumers.