Brand Book
A document that outlines the guidelines for how a brand should be presented, including visual identity, messaging, and tone.
8 topics found for
“brand presentation”
Brand Standards
Guidelines that dictate how a brand should be presented across various media to ensure consistency.
Brand Touchpoint
Any interaction or communication between a brand and its audience.
Rebrand
The process of changing the corporate image of an organization, including its name, logo, visual identity, and messaging, to better align with its strategic goals.
Consistency
The quality of being uniform and coherent across different elements and touchpoints in design.
UBP
Unique Buying Proposition (UBP) is a statement that highlights the unique benefits and value a product or service offers to customers.
POUR
Perceivable, Operable, Understandable, and Robust (POUR) are the four main principles of web accessibility.
KYC
Know Your Customer (KYC) is a process used by businesses to verify the identity of their clients and assess potential risks of illegal intentions for the business relationship.