Parent Brand
The main brand in a brand architecture that houses sub-brands or extensions.
30 topics found for
“brand presence”
Brand Canon
The established set of core values, stories, and attributes that define a brand's identity and guide its communications.
Brand Voice
The distinct personality and style of a brand as expressed through its communication channels.
Brand Identity
The visible elements of a brand, such as color, design, and logo, that identify and distinguish the brand in consumers' minds.
Brand Initialism
An abbreviation formed from the initial letters of a brand's name, used as a logo or branding element.
Sub-Brand
A brand that is part of a larger brand family, often having its own distinct identity while being related to the parent brand.
Brand Audit
A thorough examination of a brand's current position in the market and its effectiveness in reaching its goals.
Brand Mark
A symbol, logo, or trademark used to identify a brand.
Brand Extension
The practice of using an established brand name to introduce new products or services.