Voice and Tone
The style and attitude of the communication in a product, reflecting the brand's personality and affecting how messages are perceived by users.
30 topics found for
“brand perception”
Mindshare
The level of awareness or popularity a product or brand has among consumers.
MoT
Moment of Truth (MoT) refers to any instance where a customer interacts with a brand, product, or service in a way that leaves a significant impression.
First Touch
The initial interaction a customer has with a brand.
Brand Touchpoint
Any interaction or communication between a brand and its audience.
Brand Promise
The commitment a brand makes to its customers about the quality and experience they can expect.
Halo Effect
A cognitive bias where the perception of one positive trait influences the perception of other unrelated traits.
CX
Customer Experience (CX) is the overall perception and feeling a customer has when interacting with a company, its products, or services.
Product Positioning
The process of defining how a product is perceived in the minds of consumers, relative to competing products, to create a unique market identity.