Brand Gap
The difference between a brand's desired perception and the actual perception held by consumers.
30 topics found for
“brand perception”
Brand Personality
The set of human characteristics associated with a brand, which shape how consumers perceive it.
Brand Attributes
The characteristics and qualities that define a brand and distinguish it from competitors.
Brand Archetypes
The use of universal character types and personalities to define and communicate a brand's identity.
Brand Experience
The totality of all interactions a customer has with a brand, shaping their overall perception and relationship with the brand.
Brand Image
The perception of a brand in the minds of consumers, shaped by interactions and experiences with the brand.
Brand Story
The narrative that communicates the history, mission, and values of a brand, creating an emotional connection with the audience.
Brand Positioning
The strategy of placing a brand in the market to occupy a distinct and valued place in the minds of the target audience.
Brand Alignment
The practice of ensuring that all brand activities and communications are consistent with the brand's values, mission, and identity.