Brand Canon
The established set of core values, stories, and attributes that define a brand's identity and guide its communications.
7 topics found for
“brand narrative”
Brand Story
The narrative that communicates the history, mission, and values of a brand, creating an emotional connection with the audience.
Brand Archetypes
The use of universal character types and personalities to define and communicate a brand's identity.
Storytelling
The practice of using narrative to communicate information, ideas, or experiences in a compelling and engaging way, often used in marketing and design.
Pratfall effect
A psychological phenomenon where individuals are perceived as more likable if they make a mistake, provided they are generally competent.
Archetypes
Universal, symbolic patterns and images that derive from the collective unconscious, used in design to create meaningful and resonant experiences.
Cultural Theory
The study of cultural norms, values, and practices and their influence on human behavior.