Parent Brand
The main brand in a brand architecture that houses sub-brands or extensions.
28 topics found for
“brand messaging”
On-Brand
Actions, messages, or visuals that are consistent with the established brand identity and values.
Brand Book
A document that outlines the guidelines for how a brand should be presented, including visual identity, messaging, and tone.
Off-Brand
Actions, messages, or visuals that do not align with the established brand identity and values.
Brand Canon
The established set of core values, stories, and attributes that define a brand's identity and guide its communications.
Brand Voice
The distinct personality and style of a brand as expressed through its communication channels.
Brand Gap
The difference between a brand's desired perception and the actual perception held by consumers.
Brand Management
The process of developing and maintaining a brand to ensure it meets business goals and customer expectations.
Brand Strategy
A long-term plan for the development and management of a brand to achieve specific goals.