Brand Strategy
A long-term plan for the development and management of a brand to achieve specific goals.
5 topics found for
“brand management plan”
Brand Management
The process of developing and maintaining a brand to ensure it meets business goals and customer expectations.
Brand Audit
A thorough examination of a brand's current position in the market and its effectiveness in reaching its goals.
Brand Exposure
The extent to which a brand is seen or experienced by potential customers through various media channels.
LTV
Lifetime Value (LTV) is a metric that estimates the total revenue a business can expect from a single customer account throughout their relationship.