Sub-Brand
A brand that is part of a larger brand family, often having its own distinct identity while being related to the parent brand.
54 topics found for
“brand management”
Brand Alignment
The practice of ensuring that all brand activities and communications are consistent with the brand's values, mission, and identity.
Brand Book
A document that outlines the guidelines for how a brand should be presented, including visual identity, messaging, and tone.
Brand Audit
A thorough examination of a brand's current position in the market and its effectiveness in reaching its goals.
House of Brands
A brand architecture strategy where multiple distinct brands are managed under a single parent company.
Brand Gap
The difference between a brand's desired perception and the actual perception held by consumers.
Brand Equity
The value a brand adds to a product or service beyond the functional benefits, encompassing factors like brand awareness, perceived quality, and customer loyalty.
Brand Guidelines
A set of rules and standards that define how a brand should be represented across all media and platforms.
Brand Assets
The visual, auditory, and other sensory elements that represent a brand, such as logos, colors, and jingles.