Brand Architecture
The structure of brands within an organization, defining the relationships between parent brands, sub-brands, and other brand entities.
54 topics found for
“brand management”
Parent Brand
The main brand in a brand architecture that houses sub-brands or extensions.
Branded House
A brand architecture strategy where all products share a common brand name and identity.
On-Brand
Actions, messages, or visuals that are consistent with the established brand identity and values.
Off-Brand
Actions, messages, or visuals that do not align with the established brand identity and values.
Brand Canon
The established set of core values, stories, and attributes that define a brand's identity and guide its communications.
Brand Strategy
A long-term plan for the development and management of a brand to achieve specific goals.
Masterbrand
The primary brand in a brand architecture that serves as the foundation for all sub-brands and extensions.
Brand Management
The process of developing and maintaining a brand to ensure it meets business goals and customer expectations.