Brand Architecture
The structure of brands within an organization, defining the relationships between parent brands, sub-brands, and other brand entities.
90 topics found for
“brand loyalty”
Branded House
A brand architecture strategy where all products share a common brand name and identity.
Parent Brand
The main brand in a brand architecture that houses sub-brands or extensions.
Brand Canon
The established set of core values, stories, and attributes that define a brand's identity and guide its communications.
Brand Attributes
The characteristics and qualities that define a brand and distinguish it from competitors.
Brand Archetypes
The use of universal character types and personalities to define and communicate a brand's identity.
Brand Equity
The value a brand adds to a product or service beyond the functional benefits, encompassing factors like brand awareness, perceived quality, and customer loyalty.
Brand Personality
The set of human characteristics associated with a brand, which shape how consumers perceive it.
Brand Experience
The totality of all interactions a customer has with a brand, shaping their overall perception and relationship with the brand.