Brand Architecture
The structure of brands within an organization, defining the relationships between parent brands, sub-brands, and other brand entities.
43 topics found for
“brand improvement”
Brand Audit
A thorough examination of a brand's current position in the market and its effectiveness in reaching its goals.
Brand Gap
The difference between a brand's desired perception and the actual perception held by consumers.
Brand Equity
The value a brand adds to a product or service beyond the functional benefits, encompassing factors like brand awareness, perceived quality, and customer loyalty.
Brand Recall
The ability of consumers to remember a brand when prompted by a product category.
Brand Touchpoint
Any interaction or communication between a brand and its audience.
Brand Awareness
The extent to which consumers are familiar with a brand and can recognize it.
Brand Exposure
The extent to which a brand is seen or experienced by potential customers through various media channels.
Design Audit
A comprehensive review of a brand's design assets and practices to ensure consistency and effectiveness.