Brand Archetypes
The use of universal character types and personalities to define and communicate a brand's identity.
50 topics found for
“brand impact”
Brand Equity
The value a brand adds to a product or service beyond the functional benefits, encompassing factors like brand awareness, perceived quality, and customer loyalty.
Brand Initialism
An abbreviation formed from the initial letters of a brand's name, used as a logo or branding element.
Brand Mark
A symbol, logo, or trademark used to identify a brand.
Wordmark
A distinct text-only typographic treatment of a brand name used as a logo.
Brand Standards
Guidelines that dictate how a brand should be presented across various media to ensure consistency.
Brand Image
The perception of a brand in the minds of consumers, shaped by interactions and experiences with the brand.
Environmental Branding
The use of physical space to convey brand identity and values through design elements like signage, architecture, and interior design.
Design Audit
A comprehensive review of a brand's design assets and practices to ensure consistency and effectiveness.