Branded House
A brand architecture strategy where all products share a common brand name and identity.
44 topics found for
“brand identity”
Brand Archetypes
The use of universal character types and personalities to define and communicate a brand's identity.
Parent Brand
The main brand in a brand architecture that houses sub-brands or extensions.
Brand Canon
The established set of core values, stories, and attributes that define a brand's identity and guide its communications.
Brand Attributes
The characteristics and qualities that define a brand and distinguish it from competitors.
Brand Personality
The set of human characteristics associated with a brand, which shape how consumers perceive it.
On-Brand
Actions, messages, or visuals that are consistent with the established brand identity and values.
Brand Initialism
An abbreviation formed from the initial letters of a brand's name, used as a logo or branding element.
Off-Brand
Actions, messages, or visuals that do not align with the established brand identity and values.