Brand Canon
The established set of core values, stories, and attributes that define a brand's identity and guide its communications.
17 topics found for
“brand guidelines”
Brand Guidelines
A set of rules and standards that define how a brand should be represented across all media and platforms.
Parent Brand
The main brand in a brand architecture that houses sub-brands or extensions.
Brand Book
A document that outlines the guidelines for how a brand should be presented, including visual identity, messaging, and tone.
On-Brand
Actions, messages, or visuals that are consistent with the established brand identity and values.
Off-Brand
Actions, messages, or visuals that do not align with the established brand identity and values.
Brand Standards
Guidelines that dictate how a brand should be presented across various media to ensure consistency.
Design Audit
A comprehensive review of a brand's design assets and practices to ensure consistency and effectiveness.
Design Language
A cohesive system of visual and interaction design principles and guidelines that ensure consistency and coherence across a product or brand's interfaces and experiences.