Brand Alignment
The practice of ensuring that all brand activities and communications are consistent with the brand's values, mission, and identity.
40 topics found for
“brand growth”
House of Brands
A brand architecture strategy where multiple distinct brands are managed under a single parent company.
Brand Positioning
The strategy of placing a brand in the market to occupy a distinct and valued place in the minds of the target audience.
Co-Branding
A marketing strategy where two brands collaborate to create a product or service that leverages the strengths of both.
Brand Exposure
The extent to which a brand is seen or experienced by potential customers through various media channels.
Private Label
Products manufactured by one company for sale under another company's brand name.
Demand Generation
The process of creating awareness and demand for a product or service through marketing activities.
NPS
Net Promoter Score (NPS) is a metric used to measure customer loyalty and satisfaction based on their likelihood to recommend a product or service to others.
CEM
Customer Experience Management (CEM) is the process of managing and improving the interactions and experiences customers have with a brand across all touchpoints.