Brand Architecture
The structure of brands within an organization, defining the relationships between parent brands, sub-brands, and other brand entities.
40 topics found for
“brand growth”
Brand Canon
The established set of core values, stories, and attributes that define a brand's identity and guide its communications.
Brand Extension
The practice of using an established brand name to introduce new products or services.
Masterbrand
The primary brand in a brand architecture that serves as the foundation for all sub-brands and extensions.
Endorsed Brand
A brand that is supported by a stronger brand, typically a parent brand, which lends its credibility.
Brand Book
A document that outlines the guidelines for how a brand should be presented, including visual identity, messaging, and tone.
Brand Equity
The value a brand adds to a product or service beyond the functional benefits, encompassing factors like brand awareness, perceived quality, and customer loyalty.
Brand Strategy
A long-term plan for the development and management of a brand to achieve specific goals.
Brand Management
The process of developing and maintaining a brand to ensure it meets business goals and customer expectations.