Brand Management
The process of developing and maintaining a brand to ensure it meets business goals and customer expectations.
13 topics found for
“brand goals”
Brand Strategy
A long-term plan for the development and management of a brand to achieve specific goals.
Brand Audit
A thorough examination of a brand's current position in the market and its effectiveness in reaching its goals.
Rebrand
The process of changing the corporate image of an organization, including its name, logo, visual identity, and messaging, to better align with its strategic goals.
ToFu
Top of Funnel (ToFu) is the initial stage in the sales funnel where potential customers become aware of a product or service.
Community Building
The process of creating or enhancing a community among individuals with common interests, goals, or values.
Design Principles
Fundamental guidelines that inform and shape the design process, ensuring consistency, usability, and effectiveness in product creation.
Persona
A fictional character created to represent a user type that might use a site, brand, or product in a similar way, guiding design decisions.
CSM
CSM (Customer Success Management) is a business methodology focused on ensuring customers achieve their desired outcomes while using a product or service.